So, you’ve set up an ad campaign on Facebook for your e-commerce business. Despite getting many likes or shares, you have noticed that it is not converting into sales.
Something’s wrong with the ad. Don’t be sad. Nothing is wrong with you as an entrepreneur. The truth is, no matter how good you are with your business, doing social media marketing may not be your forte. Fortunately, you can leave it to the capable hands of an ecommerce Facebook ad agency.
Yes, running an ad campaign on Facebook requires proper skills and knowledge. You will waste your time and money if you are going to do it on your own, unequipped with the ideas. Moreover, it could just keep you from focusing on more critical tasks in your business.
What does a Facebook ad agency do to run a campaign successfully?
They create an appealing advertisement
Your ad will just be swiped up if it doesn’t appeal to the audience. Maybe it landed on the wrong user’s wall. Or perhaps your post is not interesting enough to tickle the user’s curiosity. To make a compelling offer, you need to evaluate it from your target market’s point of view.
An ad agency has a comprehensive understanding of your business’s ideal customer. They can identify the customer’s needs and wants in their buying behavior through market research.
Running an ad campaign requires you to understand your target market. The more you know them, the more focused your advertisements will become. Facebook ad agencies can create ads that can drive people to your business. They have specific ways to interact with the audience, allowing them to know what they need.
They can write convincing ads
Scrolling on your Facebook, chances are you will encounter some ads that suck. Some ads have awful, salesy copies and could make you feel that they only want your money.
Audiences read conversational ads. Facebook agencies can write ads as if they are having a conversation with a friend. Moreover, they create ads filled with words to stimulate the audience’s senses.
Storytelling is another way that ad agencies use to write a compelling Facebook ad. This type of writing tickles the audience’s imagination, allowing them to connect to your message.
They track results
Most Facebook ads fail because its performance is not tracked. Applying all the goodness on your ads is not enough.
Facebook ad agencies make sure that all the ad results are well-tracked. This allows them to know which placements are doing best, which audience is working, return on ad spend, conversions, and more.
They can help you do follow-ups
Once an audience gets to your website through Facebook ads, it won’t be converted to sales right away. As a business owner, you don’t want any visitor to go without any interaction.
An ecommerce Facebook ad agency can bring back former visitors, increasing the chances of getting a sale. Their secret sauce: Retargeting. Facebook retargeting can boost your ROI by increasing your brand recognition. It can move the audiences from being a stranger to a loyal customer faster.
These are just some of the things a Facebook ad agency can do to help your business get more customers through social media. Remember that you can save a lot of time, money, and energy if you let the professionals do the work.