What are the Best Strategies to Effectively Promote New Products or Services?

When it comes to sales; the promotion of new products and services matters the most.

It demands a combination of both right-strategy and right-platform to get the results that you are looking for.

Indeed chances to get the desired results are rare if you are using the wrong strategy on the right platform or vice versa.

This is the reason why push notifications in the form of both iOS and Android push notifications are in trend. This is also why bigger firms hire specialists at higher prices to design unique strategies.

Well, if you are unaware of some practical strategies, no worries. Here is a complete guide on the same.

  • Push Notifications: One of the effective ways to promote your new products and services is to reach the maximum audience. Here reaching the audience alone does not guarantee success. You are required to impress them for a purchase.

 

This is where push notifications in the form of both iOS and Android push notifications come into play. The thing is, according to “Statista”, there are currently more than 3 billion smartphone users worldwide. This means you are having an opportunity to reach a maximum audience throughout the world.

Now when you will use an amalgamation of both smartphone and push notifications, it will work in your favor. This is so because push notifications provide you an immense ability to use rich media. You can add images, graphics, videos, emojis, gifs, etc to make your notifications effective. This will create an eye-catchy effect and will motivate the audience to pay a visit to your platform.

  • Offer a Deal: When it comes to attracting the audience there is no match to deals. You can offer limited-time deals to the audience. This will help to create a sense of urgency in the mind of the audience for purchase.

 

The thing is, when you offer discounts, vouchers, coupons, points, buy one and get so and so percent on next purchase, free gifts on referrals, and so on, it attracts the audience. As a result, they go for a purchase even if they haven’t plan that purchase earlier.

This is so because people like to try new things. Then it doesn’t matter whether it’s about products or services. Now when you are offering deals along with new products and services who will be able to resist the urge to purchase on the spot?

  • Social Media Campaign: According to “Datareportal” currently there are more than 4.14 billion active social media users in the world. You can use this factor to your advantage. All you need to do is to run a contest on social media. Here you have to put a condition in front of the audience. This condition will be to go through various new products and services to participate in the contest.

 

It will give you an opportunity to connect with an audience from all around the world. It will be fun for the audience to participate in that contest. You can add fuel to this contest by advertising about this on various other marketing channels. It may include your website, email newsletters, paid ads, and so on.

And yes, do not forget to add an impressive giveaway or reward or a holiday trip, etc. to the winner of the contest. This will motivate more and more audiences to visit your platform and navigate new products and services to enter the contest.  As a result, you will get sales along with the promotion.

  • Exclusive Previews: You need to understand the fact that most of the sales come from your existing or loyal customers. This means you have to impress them with your fresh arrivals. As this will lead to more sales.

Now to create a good impression of your newly arrived products and services, you can go with a virtual pre-launch party. You can also go with an online tour, Preview, or just a demo. You can also invite them to give feedback.

This will not only make them feel special but also let them know the power of newly arrived products and services. As a result, this process will not only end up in sales but also earn you free advocacy from your loyal customers. And yes, you don’t need to convince them for advocacy. They will be self-motivated for the same.

Conclusion: When it comes to promoting new products and services effectively, there are many ways to do so. The thing is, you need a combination of the right strategy along with the right platform to do so. If at any stage you miss one of them, you will not be able to get the results that you are looking for. This is so because the competition is high enough to knock you out at any stage. To remain in the competition you have to use the best strategies. Some of these are presented here. Now the choice is yours.

Author Bio: Wonderpush gives you an opportunity to boost your sales. It gives you the ability to promote your new products and services through both iOS and Android push notifications.