Do you know you can raise engagement rates on social media only by incorporating video elements?
Nowadays, videos are no less than a highly effective form of content, and with the rise of social media, its popularity has gone side by side. Putting aside the fact that most of us consume online videos on a regular basis, many marketers are still not using video as part of their social media marketing strategy or aren’t seeing exceptional results.
Check out these stats:
In 2020, about 92% of marketers say that video is an important part of their marketing strategy. The number was 78% in 2015, and the rise in percentage itself shows that the importance of video is only expanding.
Wondering what made the video so important? Well, according to 88% of marketers’, video marketing offers them with positive ROI. In 2015, only 33% said the same; it shows that consumer sentiment toward videos is much greater now.
Will this continue in 2021?
As consumers are now watching more videos than ever before, more brands are looking to utilize videos. Based on reports, it is estimated that in 2021 the average person will spend about 100 minutes every day watching online videos. Compared to daily viewing minutes in 2019, which stood at 84, this is a 19% increase.
We already know the importance of video marketing on social media, so let’s find out its top reasons.
Your competitors are already using videos
Be mindful that you’re falling behind your competition if you haven’t already invested in social media videos. Yes, your rivals know the power of using social media videos to entice your audience, and they’re for sure already using videos on their site and social profiles to pull their intended crowd.
Videos can boost conversions immediately
Despite where a video is shared, there must always be a ‘why’ associated with it. That means, why are you posting this video? The user can be pushed to take action, sharing the video, like the video, or buying a product. Conversions are much like virtual high-fives between a brand and the audience. They have checked the video to completion, which displays interest, and must be given the chance to engage with the brand further by acting on it
Videos seize the attention
What would you prefer an engaging video or a pile of text, especially when you are in the mood to chill on Instagram, Facebook, etc.? Of course, watching videos.
Well, the engagement rates speak for themselves.
According to the report, Social media videos boost engagement, as well as, brand association— in fact, brand association rose by 139% after watching a video.
The best part is people, love creative, informative video content so much that they never stop themselves from sharing it with their family and friends. Based on facts, around 92% of people share video content with others.
And why not? Video messages can be consumed, without any effort needed from the consumer, unlike paragraphs of text that require reading. All one needs to do is watch and listen. Intriguing video content will capture the attention of any social media scroller, and particular emphasis must be placed on the first three seconds – that’s how long a brand has to draw a viewer’s attention.
Videos have a Longer Shelf Life
Apart from getting more engagement than other content types, video content typically sticks around for longer.
For instance, a TikTok video can be surfaced in users’ pages for weeks, even months, after it is getting published.
The reason is an interactive video usually promotes more interactions and shares, which means it stays in the spotlight for long.
If a video seems like a more costly option for you, don’t forget it can bring you a huge return on your investment.
Important Tip to Make Video Engaging
Okay, we have seen amazing reasons for incorporating video into the social media marketing strategy. But which factor can make a video engaging and optimized?
Figure out the ideal length of the video – here’s what Hubspot suggests:
Twitter: 45 seconds
Instagram: 30 seconds
YouTube: 2 minutes
Facebook: 1 minute
Reach a Social Media Agency
If the above-mentioned reasons are enough, go for video marketing immediately.
Thinking, what types of videos are better for your business? Or how to make them super engaging? How to begin?
If all such questions are on your mind, then must hire a professional Social Media Agency rather than trying on your own.
With years of experience, they can help you craft super engaging videos and can help you maximize your ROI.
Start to Earn Profit Now!