These days, almost everything is done online, from communicating with friends to making financial transactions.
Among the industries that are taking advantage of the Internet is real estate. As you can see, most property listings are already online. Most buyers also visit the web when they are looking for properties. According to the National Association of REALTORS Research Department, 44% of people looking to buy a residential or commercial property go online to find their options.
Gone are the days when newspaper ads were the main resource of property listings. In this day and age, buyers can easily gather photos and other important information on a property or contact an agent, all from the comfort of their homes.
Needless to say, digital marketing and search engine optimization (SEO) are crucial to any real estate business. You should hire real estate SEO services to establish a strong online presence and generate more leads. However, there are many SEO agencies out there, so how can you pick the best one from the crowd?
Before making a decision, there are some important qualities that you should check out first.
Conducts research for the right keywords
The goal of SEO is for a website to rank high on the search engine results pages (SERPs). To fulfill this goal, your site’s content should target and use a strategic set of keywords. These keywords should not only satisfy search engine requirements but should also be relevant to what your target market is looking for.
Keywords research is the process of looking for and analyzing correct terms that people key in when they search online. It gives you an idea of what queries your target market is searching for. With the information you gather, you can optimize your content.
SEO experts can effectively research the right keywords for your business. They can also develop a content plan on how to use them efficiently on your website. With their expertise, the likelihood of your website appearing on top of the SERPs will increase.
So, when hiring SEO services, ask if they can provide a blueprint that includes keyword research for real estate companies.
Implements a good local SEO strategy
One important digital marketing strategy, especially for small businesses, is local SEO. As the name suggests, this strategy aims to optimize a website and make it rank high on local search results.
Part of Google’s local search algorithm is proximity. This means that the search engine considers location when someone searches for something online. For example, if a person searches “pizza delivery,” Google will show them a list of pizza parlors nearby. This is how local SEO works.
As for your real estate business, local SEO will help place you on top of the search results when someone in your region looks for information related to your services. This gives you a competitive edge in generating qualified leads and driving more sales.
You can also apply this concept when looking for SEO agencies. If they indeed appear on the top of the SERPs when you search “real estate SEO services” in your city, then you’re off to a good start. This means that they practice what they preach and that they can apply what they’re doing to your website as well.
Prioritizes on-page optimization
On-page optimization is the process of optimizing individual pages within your website to improve its search rankings.
There are many reasons why you should prioritize on-page optimization. First, it helps the search engines understand your site and its content. Second, it enables you to target the right customers, get in front of them, and increase your website traffic.
But when it comes to implementing local SEO, it’s not just about the content relevancy of a page. There are a lot of other factors to consider, such as the linking strategy, technical components, and the overall design of the page. This is where SEO experts should come in.
These professionals know what needs to be fixed on your website’s pages. When all the elements are done correctly, your website’s visibility on the SERPs will surely increase.
Fixes bad and broken links
For users, it would be frustrating to click on a website and not find the information they need, but instead turn up an error message. Imagine this problem happening to the links on or to your website. It would definitely hurt your business’s reputation, and your potential customers would seek out other options. According to a Gomez study, 88% of online customers are less likely to go back to a website if they have encountered a bad experience on it.
Simply put, broken links are web pages that no longer work. There are different factors that can cause such links. For example, the URL structure of the page might have been changed, or there may be changes applied to the original domain name. It’s also possible that the entire page has been removed by the owner. No matter what the reason is, these links should be fixed immediately. Plus, they could hurt all your SEO efforts.
A good SEO specialist knows exactly where to find these broken links using some webmaster tools. They can also provide a comprehensive action plan on how to fix them without affecting your existing SEO work.
Creates high-quality content
The old notion, “Content Is King,” still holds true in SEO. As you know, any website optimization efforts won’t work without the use of content. After all, users visit websites to obtain information that they could use to solve their problems.
A website can contain various kinds of content, including articles, images, videos, ebooks, infographics, and more. When creating them, you should make sure that they are relevant and useful to the readers. Remember, Google doesn’t rank low-quality content.
With that said, you should find an SEO team that is updated with Google Panda, an algorithm that sets apart content with useful information from those which are worthless. Of course, they should also be up to speed with keyword research, keyword optimization, content organization, and content promotion. Discuss your plans with them and know how they’ll realign their work of making high-quality content with your goals.
Optimizes your website for mobile
Today, almost everyone already owns a smartphone. And a lot of people use their mobile devices to check property listings, view photos and videos of available homes for sale, ask for directions to properties, and contact agents.
For this reason, it is important for your website to be optimized for mobile. With the help of SEO experts, you can make sure that your site displays properly on smaller screens. It is their job to guarantee that users will find it easy to navigate your site on these devices.
Gets you listed on real estate directories
It can be very difficult to get more customers, especially when no one can find you on the web. With their busy schedules, your prospective clients would likely just go with the first few agents they come across on the SERPs. One way to increase your presence is to get listed on online real estate directories.
With the use of your business name, address, and phone number, an SEO specialist can help you get listed on the most prominent real estate directories for your region. Not only that, but they will also ensure such details are in place on your website and on all the social media accounts your business is using.
Is SEO Still Relevant Today?
Of course, SEO still matters and remains relevant up to this day. Make no mistake, it always plays a vital role in your digital marketing efforts. If done correctly, it will drive long-term results for your business.
Even if your website already has rich content, if it’s not optimized, it will get lost among billions of other sites on the SERPs today. Do you know that, every second, the average number of search queries on Google alone reaches up to over 40,000? These numbers are equivalent to 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Fortunately, online users don’t need to browse through all the search results just to get the information they need. SEO can position your website according to your users’ search relevancy.
So, once you have applied all SEO efforts to your real estate website, expect excellent results. More potential customers will get to know your business, and later on, you will generate more profit.
SEO is essential to the real estate business. Many people search property listings online, so it only makes sense that you work on getting your website on top of search engine rankings. Hiring the right real estate SEO services ensures you’re ahead of the competition. They have professionals on staff who will know how to increase traffic to your site and get it noticed by your potential customers.
For more interesting tips and information that you can use for business, check out our other articles!