The question of how one can boost their web traffic will never get old. Bloggers, small business owners, large corporations, and even government entities with an online presence constantly chase new traffic and try new traffic strategies.
However, most businesses usually find it challenging to come up with working strategies to boost their traffic. Indeed, there is a lot of misinformation online about plans to increase web traffic.
In the end, website owners use tired and misinformed strategies that will never yield positive results.
Top 7 Surefire Ways to Boost Your Website Traffic
At this point, you are probably wondering how do I know the most effective ways to increase my traffic? It is not as hard as it might sound. However, it requires adequate planning and resources. Here are some of the practical measures you can take to grow traffic.
1. Use Social Media Platforms to Market Your Website and Products
In 2020, the estimated number of social media users was 3.6 billion. Statista projects the number to rise to 4.41 billion by 2025. See graph below.
With such a significant number of users, social media platforms have been one of the primary sources of generating website traffic. Social platforms such as Facebook and Twitter give marketers a golden opportunity to exploit new traffic avenues, drive in more traffic and increase leads.
For relevant and persuasive social media marketing strategies, you will need first to create optimized social media profiles. Then, you must ensure that the profiles remain as active as possible by consistently engaging with your target audience. Doing so will attract more customers to your website and, in turn, increase your web traffic.
2. Have Security Indicators on Your Website
Your website might have great content, provide valuable products to clients, and have a great website design. However, if the website is insecure, it will not live to fulfill its purpose.
The increasing case of cybersecurity vulnerabilities that have hit the internet space has made internet users more cautious. No one will want to visit an insecure website that could compromise their privacy or data.
Users now know how to identify secure and insecure websites. The URL status of your website will speak volumes about the safety of your website. Secure websites usually have their URL addresses beginning with HTTPS.
On the other hand, insecure websites will have URL addresses starting with HTTP. In short, you could be missing out on a lot of traffic by not having an HTTPS website.
So, the pertinent question we should answer is; how can you migrate from HTTP to HTTPS? All you need to make the migration is to buy and install Secure Socket Layer cert.
SSL certificates encrypt data transfers between two communicating ends on the internet, making the communication inaccessible by intruders.
Some of the premium yet cheap SSL certificate options include Comodo positive SSL and Geotrust SSL certificates. They offer world-class encryption at pocket-friendly prices.
3. Link-Building Strategies
Marketing teams are so much concerned about link-building, and there is a good reason for that. Reputable websites that link to your web pages will favor your website traffic.
In addition, link-building for brand awareness can help you greatly to expand your reach, put your website and content in the eyes of a new audience and generate positive conversations around your content and brand at large.
Although this strategy requires a lot of time and resources, it is a worthy investment as it yields positive returns quickly.
- Create a Mobile-Friendly Website
You should note that website traffic is not exclusive to visits from PCs and desktops. According to Statista, 52.2% of web traffic is generated from mobile websites.
To succeed, you must pay much attention to the impact that mobile-friendliness will have on your web traffic.
The strategy here is to optimize your website for mobile to have a share of the vast amount of traffic that originates from mobile devices.
Going mobile will impact your web traffic positively and help improve your visibility in search engines.
So by having a mobile-friendly website, search engines will rank you above your competitors in their results pages. This also impacts your traffic because the higher you rank in search engines, the more traffic you will receive.
4. Content Marketing Strategies
Another great way to grow your traffic is by employing content marketing strategies. Content marketing is where you use high-quality content for advertising your website and eCommerce products.
Some of the content marketing techniques you can employ include using high-quality blog posts, podcast episodes, video content, YouTube videos, infographics, among others.
You must strive to create catchy and attractive content that will keep your users coming for more with good content marketing. The good thing with this strategy is that several content creators are available online to simplify the task for you but at a small fee.
5. Use Advertising to Increase Web Traffic
Advertising is an obvious way of increasing web traffic on your site. Paid searches, social media, and display advertising are some of the most effective advertising techniques that will be significant in building your brand and getting your website in front of clients.
Paid search strategies are essential, especially when you intend to increase traffic. Next, you just ought to ensure that you craft a great advertising message that will catch your audience’s attention and make them buy from your website.
6. Influencer Outreach
Another way to grow traffic for your website is to use the powers of industry influencers. Influencers are eager to share valuable content that their fans will love.
Influencers usually control a significant chunk of followers that can quickly become part of formidable traffic. The following are some of the ways through which your business could leverage influencer outreach to gain more traffic.
- Create great social media content and tag the influencer. Ensure that the content of the post references the influencer’s content.
- Request the influencer market for an interview, then email the influencer immediately after the content is posted. They will most certainly share your content with their audience.
- Using multiple influencers is also a great idea since the more influencers you use, the higher the traffic you are bound to get.
7. Email Marketing
Statista estimates that there are over 4.6 billion active email users today. The number is projected to rise to 4.6 billion by 2025. The increasing usage of email shows that email marketing is still an effective method of increasing web traffic.
One study has shown that for every one dollar spent on email marketing, there is a $36 reward, and this is a more than 3600% return on investment. What more can you ask for?
Email marketing gives you an excellent opportunity to reach out to potential clients directly.
It is thus a great platform to build long-lasting relationships with prospects and grow your web traffic. When crafting your email marketing message, remember to be honest, offer value to your customers, and include links leading to your social media profiles and websites. In doing so, you will be increasing your traffic.
By taking the seven steps mentioned above, it will just be a matter of time before you start realizing an increase in your web traffic. Some of these tips will give instant gratification, whereas others will require patience.
Therefore, it would be best if you kept investing more in these methods. It is also wise to use multiple tactics. The more tactics you employ, the higher the traffic.