Many people think that content scaling is all about writing more content on relevant topics and generating more traffic for the business. But, if you closely look at this strategy, it won’t work because it lacks strategies aligned with your business goals.
Scaling content without dropping the quality needs constant efforts, planning, and experimentations. If you are planning to push more content on your website or social media, we have got you covered. In this article, we will have a look at how to scale your content without losing the quality. Before you dive into the main tips, let’s first understand why your business needs to scale the content creation process.
Why scale content production?
More than 50% of online businesses believe that creating branded content on regular basis helps them generate more traffic and sales. And along with them, many people have agreed on the fact that creating value-driven content and sharing them on multiple platforms helps their brand get higher traction. So in short, for gaining more sales, traffic, and brand recognition, you need to craft content that your audience wants to read.
But it happens with many businesses that when they scale their content quantity, the quality starts to slip from their hands. However, to solve this problem, we have gathered some important points that you need to keep in mind to win the content scaling game.
Start with a content strategy
The first step towards creating a results-driven content strategy is to find out what the audience wants and what their pain points are. For finding this, you need to perform some Google searches and find what the queries that are getting the most searches are. On the other side, you can also perform a competitor analysis to check what kind of content they are creating.
Once you perform this thing, you will get to know two important insights that will help you succeed. The first thing is that you will find ideas for creating content that will attract more audience. Secondly, you will get to know the exact SEO strategy that your competitors are using. By doing this fundamental research, you can divide a topic into several sub-topics and then start creating content around it. Also, you can opt for SEO services as well.
Focus on content clusters
Only posting content is not content scaling in an efficient way, you need to have a proper content structure to win the game. The content architecture should be easier for search bots and users to find what they are looking for. For scaling the content, without dropping quality, first, you need to create pillar content. These pillar articles are long-form content that is of around 2K-4K words that cover one topic in every detail.
And, on the other hand, the small articles that will explain sub-topics from the pillar article are known as the content clusters. Once you create pillar articles and cluster content, perform accurate internal linking. By following this strategy, you will experience ease in scaling the content while staying relevant to the core topics.
Redefine your content creation process
The next thing you need to do for content scaling is making important changes in the existing content creation process. Instead of creating a surface-level content plan, dig down and create an in-depth content creation plan. Whether you are writing along or you have a team, it’s always better to follow a process as it will never land you in any problem.
This is among the highly-productive tips to scale the content without losing the quality. Define steps for ideation, draft creation, writing, proofreading, and publishing to make content production faster. For managing multiple content creation processes, use project management tools like Asana or Trello. These tools will keep you and your team in coordination.
Hire a content team for better scaling
Scaling the content creation process on your own could take more time as compared to working with a team. You don’t necessarily need to hire in-house writers as freelance writers could do an excellent job for your content scaling process. You will find many professional platforms from where you can hire them and speed up your content creation process.
Hiring writers will not only save your time but also save you a lot of money as compared to hiring a full-time content team. But, before you hire content writers, you need to have your content strategy ready to explain to them so that can accomplish even more for your company. Many business owners believe that hiring writers for content scaling has kept their content quality intact and they have improved their RoI.
These were some important tips that you can follow to scale your content creation process without spoiling the quality. Start following these steps and you will see a drastic change in your organic traffic and sales. No matter in which industry you are doing business, these steps will help you grow your revenue for sure.