How to Choose the Right UX Agency in Sydney

UX Agency Sydney

Sydney is a coastal megapolis that is known for the selfie-worthy destinations like the Opera House, the Harbour Bridge, and Bondi Beach. It is one of the most visited cities in the world, with 12.9 million domestic visitors and 4.1 million foreign tourists as of December 2019. However, not many people know that Sydney also has a robust tech hub sector. Perhaps, it does not rival Silicon Valley, but more and more investors and venture capitalists are seriously considering Sydney as a startup paradise.

In recent years, Sydney is really paying attention to its startups, providing tax holidays and other incentives to help them succeed in their ventures. For example, more than 6 in 10 startup hubs in Australia are launched in Sydney.

As such, you now have more choices when looking for a UX agency in Sydney compared to just a few years ago.

But the abundance of choices can both be a boon and bane for your company. It can be daunting to select one considering the sheer number of UX service providers out there. And they seemingly offer the same services. It might be tempting to choose the cheapest one, but that could be a mistake.

Here are some ways to help narrow down your choices:

  1. Fixed price — When selecting a UX agency in Sydney, they will offer you two payment options–hourly billing or a fixed price. Opting for the latter will help you rationalise your budget better. Plus, the service provider is more motivated to finish the project the shortest time possible.
  1. Communication — While you should allow some leeway for the creative juices to freely flow, be wary of a UX agency that does not provide you with a regular update of the status of the project. Typically, the experts would tell you when they would provide you with a status report. You can also expect to meet with them so that they have a better grasp of your vision and identity. Also, they should be a text or call away if you have some more questions and clarifications.
  1. Personalised approach — The design process should be collaborative. You might complain that you do not have any idea about UX. But it is the responsibility of the agency to steer the conversation toward familiar grounds. It means fewer jargon and industry terms. With smaller agencies, they might revert to a template because the number of staff restricts them. As a result, you get a cookie-cutter output, which does not maximise your strengths and optimise your weaknesses.
  1. Dedicated account manager — The buck stops with the account manager who can then come up with decisions on the fly, without first consulting with their supervisor.  You will be invited to a workshop where you would tackle the long-term strategies and big-picture plans, marketing, the findings of the market study, creative concepts, and customer insights. You will get final approval of the draft designs in several stages.

Also, take time out to know the team who will work on your website. They should be upfront about how many projects they are juggling, along with your project. While it is not a problem with experienced designers, it is something that you need to keep an eye on.

A UX agency in Sydney can help enhance the customer experience of your clients. The experts will conduct a market study to profile your customers and competitors. More than anything, you have a wealth of data on your customers like never before. Finding the right service provider will help avoid wasted resources and allow you to get down to work immediately. They will leverage the data to minimize the challenges of introducing a product or service to the market and boost your chances of success.